Global FMCG

Overview: A global FMCG brand, renowned for its top-tier diaper products, partnered with Valus.io to develop a pioneering loyalty program. With a strategic launch across more than 10 countries, this initiative sought to merge innovative technology with the brand’s customer engagement efforts.

Challenges: The brand aimed to transcend traditional loyalty schemes by implementing a program that not only rewarded diaper purchases but also leveraged broader consumer spending data to inform future partnerships and product development.

Solutions: Valus.io’s response was two-fold:

• Receipt Scanning Technology: This feature allowed the brand to collect comprehensive SKU data from customer receipts, providing valuable insights beyond just diaper purchases.
• Code on Pack Initiative: Codes printed directly on diaper packages incentivized frequent purchases, as consumers could collect points and exchange them for a variety of merchandise.

Results: The loyalty program quickly became a catalyst for enhanced customer interaction, with the receipt scanning feature enabling the analysis of broad purchasing patterns. This has allowed the diaper brand to strategize partnerships and offers with unparalleled precision, thanks to the rich data.

The Future: The success of this technologically advanced loyalty program has set a new standard within the FMCG sector. With ongoing data-driven refinements, Valus.io continues to empower the diaper brand to lead with innovative customer loyalty solutions, transforming every purchase into a stepping stone for sustained growth and customer relationship-building worldwide.