Bin Dawood

In 2016, Bin Dawood, one of Saudi Arabia’s leading grocery retail brands, embarked on a transformative journey with Valus.io. The mission was clear: to revolutionize Bin Dawood’s loyalty system and propel the brand into a new era of customer engagement. As a testament to the brand’s commitment to innovation and excellence, Valus.io has been the cornerstone tech partner, pioneering loyalty systems and strategies across Bin Dawood’s 26 hypermarkets and supermarkets throughout Saudi Arabia.

The pinnacle of this partnership was the launch of a cutting-edge loyalty program in January 2022. Engineered for success, the program soared, amassing 10 million active customers within an astonishing three months. This remarkable achievement was largely due to the seamless direct integration with Bin Dawood’s Point of Sale (POS) systems, which facilitated real-time earning and redemption capabilities. At the checkout, customers could simply provide their mobile number to earn points, streamlining the process to a mere touchpoint, ensuring queues were never halted.

The innovation didn’t stop there. During redemption, customers demonstrated a willingness to engage deeper by providing additional information such as their email, birthdate, and address in exchange for rewards. This method, known as progressive profiling, coupled with the approach of zero-party data — where customers willingly share their information — laid the foundation for a richer, data-driven customer relationship.

This strategy didn’t just enhance the customer experience; it revolutionized it. By focusing on the most engaged customers, Bin Dawood was able to collect meaningful data without disrupting the shopping experience. The Valus.io loyalty program, therefore, became a powerful engine driving both customer satisfaction and business intelligence.

Through this partnership, Bin Dawood has not only set a benchmark in customer loyalty but also showcased the potency of embracing innovative solutions for a remarkable user experience. The success story of Bin Dawood and Valus.io continues to be a shining example of strategic collaboration and a customer-centric approach in the retail industry.