Empowering brands to build meaningful long-term relationships & deliver exceptional customer experiences through world-class technology-enabled engagement products
Global Experience
18+ Markets
Around the Globe
Our team have worked with some of the biggest brands and seek meaningful long term relationships with our clients in order to create truly transformative results. A collaborative spirit is key to our culture and success.
Trusted Partners
In 2011, Valus Information Technology was founded with a bold vision: to transform the loyalty landscape through cutting-edge technology and unparalleled expertise. Our mission was simple yet ambitious—to create loyalty programs that go beyond transactions, building meaningful relationships between brands and their customers.
Our Leadership Team
– Chief Revenue Officer
Vaibhav Goel
Vaibhav Goel, as the Chief Revenue Officer (CRO), is responsible for leading revenue generation strategies and aligning the company’s sales, marketing, and customer experience initiatives. His leadership focuses on driving sustainable growth, optimizing revenue streams, and fostering strong relationships with clients and stakeholders.
– Chief Product Officer
Utku Yazici
Utku is an accomplished Chief Product Officer with extensive experience in driving product strategy and innovation across various industries. With a strong background in technology and product management, Utku excels in leading cross-functional teams to deliver exceptional user experiences and achieve business objectives.
– Chief Financial Officer
Zulfiqar Tanwir
Zulfiqar Tanwir is a seasoned CFO with extensive experience across banking, energy, and retail sectors in the UK and the Middle East. He played a pivotal role in transforming Air Miles Middle East into Dubai’s most profitable coalition loyalty program. Zulfiqar has also held leadership positions at Majid Al Futtaim and The Entertainer, driving financial strategy, optimizing profitability, and leading large-scale digital and loyalty transformations. His expertise spans multinational operations, commercial finance, and strategic growth initiatives.
Worldwide Coverage
Valus has a presence over 2 locations, with more than 85 people spread across 3 offices worldwide.Valus Information Technology is a leading digital transformation company specializing in loyalty solutions, custom software, mobile apps, ERP systems, and AI-driven solutions, empowering businesses with innovative technology.