Author: faizan javed

In the fluidity of today’s market, the differentiator between a brand and its competitors often boils down to creativity in marketing. Such creative approaches are what shape the robust landscape of customer loyalty—be it in retail, e-commerce, or finance. The intrinsic value of a loyalty platform like Valus.io is its ability to offer tailored experiences…

To build a successful loyalty program strategy, incorporating deep customer insights is crucial. For instance, Starbucks leverages its rewards app to collect data on purchase behaviors, tailoring offers and rewards to individual preferences. Segmenting your customer base allows for more targeted engagement, similar to how Amazon Prime offers tiered benefits that appeal to a broad…