Leadership Team

About Us

The Valus leadership team comprises seasoned experts in loyalty strategies and diverse industry verticals

Zulfiqar Tanweer

CFO

With a robust financial background spanning banking, energy, and retail sectors across the UK and the Middle East, Zulfiqar served as the CFO of Air Miles Middle East, instrumental in transforming it into Dubai’s most profitable coalition loyalty program.

Utku Yazici

CPO

With over two decades of experience, Utku specializes in crafting, launching, and managing loyalty programs and building loyalty products across retail, e-commerce, finance, and airline sectors. Utku has contributed his expertise to renowned organizations such as Amadeus, Aimia, and Mastercard.